We are communications and design strategists who integrate with senior leadership teams at inflection points to build and amplify riveting brands.
We've built internal teams at multi-billion dollar public companies. We've worked as external partners at agencies. We've scaled businesses, and we can help you do it too.


co-founder / Editor-in-chief
Charlie Schumacher
Charlie is a senior communications and investor relations executive with a proven track record in branding, strategic positioning, and public sector engagement for category defining companies.
As the fifth employee at MARA Holdings (NASDAQ: MARA), he helped scale the business from $4M to over $650M in annual revenue and from a $10M to $6B market cap by leading corporate rebrands, managing multi-billion-dollar capital raises, and building bipartisan support for innovative energy solutions and digital assets.
Previously at Gateway Investor Relations, he led IR and communications for technology, public safety, and blockchain clients, including the two largest publicly traded Bitcoin miners.
His career blends Wall Street credibility, brand-building expertise, and government relations experience.
B.A. Economics, Boston University.

co-founder / HEAD-OF-DESIGN
Luis Hurtado
Luis is a senior design and creative operations leader with a record of turning complex technology and business strategy into brand systems that scale.
As VP of Design at MARA, he built the design department from a single contributor to a 15-person internal agency. Replacing external spend and enabling high-velocity execution across product, digital, motion, and events. He expanded MARA's brand architecture from a single identity to six independent sub-brands.
Previously at Glass & Marker, he led IPO film work for Traeger, Upstart, Cricut, ON24, and Rent the Runway. Through his studio Inverted Chaos, he's delivered for Apple, Microsoft, Netflix, Amazon, AWS, and Activision, including a $550M Call of Duty launch and tech-conference arena-scale keynotes.
Designer, with a capital "D."
We’re looking for RIVETing people to join our team. If you want to work with people who challenge you and support you, say hello.